Buy-Box mystery on Amazon

How can you claim Buy-Box? It’s a million-dollar secret. The world’s biggest e-commerce platform has millions of products to offer to its buyers and at the same time has to keep transparency on the other end to keep buyers and sellers competitive and satisfied. When you see a product on Amazon, you see suggested and…

Penta One

March 16, 2022

1–2 minutes

amazon, buybox, dropshipping, fbawholesale, howtomakesales, howtowinbuybox, onlinebusiness, sales, sellercentral, sellonamazon, technology

How can you claim Buy-Box?

It’s a million-dollar secret. The world’s biggest e-commerce platform has millions of products to offer to its buyers and at the same time has to keep transparency on the other end to keep buyers and sellers competitive and satisfied.

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When you see a product on Amazon, you see suggested and recommended or other people also viewed options which surely makes you in a loop of skimming around to see what other sellers have to offer. It takes time and often spikes comparison basically drives buying behavior.

All the pre-work before listing the product such as product hunting, product sourcing, description, PPC, and other techniques at the end you have to rely on the Amazon algorithm to win a Buybox.

That was the question I had in my mind while speaking to Amazon’s official representative last week and I was expecting some explanation but she responded besides algorithm what Amazon focuses on if it’s in its warehouse which means its first choice is FBA, not FBM and secondly it looks for the quantity available? My second question as she completed, does price really matter she responded ‘NO’, oh really? Yes no matter what the price you are offering if you get the Buy Box you will get your listing price Amazon cant force you to change.

When I was shopping the other day on Amazon and buy-box reflected price ending soon or may increase in the next 2 hours and 45 minutes, why it was like that? It was because the Buy box had to change to the next seller which may have a higher price and Amazon was indicating buy before it may increase. So revolving buy-box withing sellers and the same time keeps buyer informed. Interestingly Amazon will never tell you price may decrease in the next 2 hours or Amazon will collapse.