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It is bizarre to hear that a lot of retailers are closing through out USA due to multiple challenges where as there is an e commerce giant still ready to take on. How Amazon is competing with traditional brick and mortar stores in the USA? Overall, Amazon’s ability to offer convenience, wide selection of products, competitive pricing, subscription services, and physical stores has helped it compete with traditional brick and mortar stores in the US.

One of the biggest threats to Amazon is competition from other large retailers, such as Walmart and Target, who have been investing heavily in their own e-commerce capabilities to compete with Amazon. In addition, there are emerging e-commerce platforms such as Shopify and Alibaba that are gaining market share in certain regions. To deal with this threat, Amazon has been focusing on several strategies:

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1. Investing in new technologies: Amazon has been investing in new technologies such as artificial intelligence, machine learning, and robotics to enhance its operations and improve its customer experience. For example, it has been using drones for delivery and introducing new services such as Amazon Key, which enables secure in-home delivery.
2. Expanding its offerings: Amazon has been expanding its product and service offerings, including its own private label brands, grocery delivery, and Amazon Pharmacy. It has also been expanding internationally to tap into new markets.
3. Acquiring other businesses: Amazon has been acquiring other businesses to expand its capabilities and market reach. For example, it acquired Whole Foods to enter the grocery market and Pill Pack to enter the pharmacy market.
4. Focusing on customer experience: Amazon has been known for its customer-centric approach and continues to prioritize the customer experience. It offers free shipping, fast delivery, and a seamless shopping experience across multiple platforms.

There are several ways in which Amazon has made this transition:

How Amazon making its way

1. Acquisition of physical retail chains: Amazon has acquired several physical retail chains, such as Whole Foods and various bookstores, to expand its physical footprint and reach a wider customer base.
2. Opening physical Amazon stores: Amazon has opened its own physical stores, such as Amazon Go and Amazon 4-star, which offer a unique shopping experience and showcase popular products from its online platform.
3. Click-and-collect options: Amazon has also introduced click-and-collect options, where customers can order online and pick up their purchases at designated locations, such as Amazon Lockers or partner stores.
4. Integration of online and offline channels: Amazon has worked to integrate its online and offline channels to provide a seamless shopping experience for customers. For example, customers can use their Amazon account to make purchases in physical stores, and Amazon’s virtual assistant, Alexa, can help customers find products both online and in physical stores.

Overall, Amazon is dealing with the threat of competition by investing in new technologies, expanding its offerings, acquiring other businesses, and focusing on the customer experience.